These Are All the Businesses You Never Knew Were Owned by Amazon

Everything about Amazon in 2019 is inconceivably big: Amazon will make up an estimated 38% of the US e-commerce market this year, according to the online commerce research firm eMarketer, and already dominates 67% of the online books, music, and video market; 46% of the online computer and electronics market; 45% of the online toy market; and 34% of online furniture sales. And with more than $25 billion in revenue just from Amazon Web Services last year, Amazon is the world’s largest cloud services provider.
Its sheer size and influence has caught the attention of regulators and lawmakers like Sen. Elizabeth Warren, who proposed a plan to break up Amazon and other technology companies in March. In its defense, Amazon said it makes up just 4% of all US retail sales.
But taken as a whole, Amazon is much more than a retail platform. The company — which originally incorporated on July 5, 1994, under the business name “Cadabra” and started selling books under the new name Amazon on July 16, 1995 — has expanded into a complex web of businesses and subsidiaries that make it easy to walk into and difficult to walk out of. Its reach stretches from review sites like Goodreads to shoe sales on Zappos to devices like Ring to baby clothing sold in its marketplace to educational tools for teachers, like entire math curriculums.
Few corners of business are untouched by Amazon. You might be shopping on an Amazon-owned site even if you don’t think you are, or be looking at a website or using an app that uses one of many of Amazon’s web services.
We compiled this list of all Amazon’s businesses and subsidiaries in honor of the company’s anniversary. In addition to the countless companies Amazon has acquired and services it has launched, we found Amazon has more than 80 private-label brands across all categories, including a dozen women’s clothing brands and (inexplicably) seven denim brands, showing how the company has expanded quietly, but at an aggressive pace. Quartz reported that Amazon has either been awarded or applied for 800 trademarks.
This list is not exhaustive (the company is pretty hush-hush about its businesses), some of the listed businesses here have been discontinued or absorbed into other services on the list, and there were lots of questions about how to categorize certain things. So the list is imperfect, but the point is: there are hundreds of products, brands, and services that Amazon offers that often don’t even use the Amazon name. Take a look at what’s already crossed our radar — this is just the surface, and surely there are many more to come.

APPAREL AND ACCESSORIES

ZapposAn online shoe and clothing shop owned by Amazon. It was acquired by Amazon in 2009 for $1.2 billion.
206 CollectiveAn Amazon brand of leather-based men’s and women’s shoes.
28 PalmsAn Amazon brand of men’s floral-print button-ups and polo shirts.
Body LabsAmazon acquired the 3D body model startup in 2017. It was recently recruiting volunteers to get their bodies scanned.
Cable StitchAn Amazon brand of women’s knitwear.
Haven OuterwearAn Amazon brand of outerwear, including coats and vests.
The Plus ProjectAn Amazon brand of outerwear.
Signature SocietyAn Amazon brand of women’s clothing.
Savoir FaireAn Amazon brand of women’s clothing.
Hayden RoseAn Amazon brand of women’s clothing.
EssentialistAn Amazon brand of women’s clothing.
Wild MeadowAn Amazon brand of women’s clothing.
Daily RitualAn Amazon brand of women’s loungewear.
The Luna CoalitionAn Amazon brand of women’s loungewear.
Camp MoonlightAn Amazon brand of women’s clothing.
Painted HeartAn Amazon brand of women’s clothing.
Clifton HeritageAn Amazon brand of men’s clothing and accessories.
Quality Durables Co.An Amazon brand of casual men’s clothing.
Leather ArchitectAn Amazon brand of leather wallets.
Coastal BlueAn Amazon brand of women’s swimwear.
Ocean BluesAn Amazon brand of women’s swimwear.
Comfort Denim OutfittersAn Amazon brand of men’s denim.
Rugged Mile DenimAn Amazon brand of men’s denim.
Denim BloomAn Amazon brand of women’s denim.
HALE DenimAn Amazon brand of women’s denim.
Madison DenimAn Amazon brand of women’s denim.
Indigo SocietyAn Amazon brand of women’s denim.
Lily ParkerAn Amazon brand of women’s denim.
Crafted CollarAn Amazon brand of men’s collared shirts.
Isle Bay LinensAn Amazon brand of men’s clothing.
Wood Paper CompanyAn Amazon brand of men’s clothing.
7GoalsAn Amazon brand of women’s activewear.
GoodsportAmazon’s activewear brand.
Peak VelocityAn Amazon men’s activewear brand.
Mint LilacAn Amazon brand of women’s activewear.
Core 10An Amazon brand of women’s activewear.
Rebel CanyonAn Amazon activewear and sports apparel brand.
Franklin & Freeman
An Amazon men’s dress footwear line.
Franklin Tailored
An Amazon men’s business wear line.
James & Erin
An Amazon women’s wear line.
Lark & Ro
An Amazon brand that offers women’s wear-to-work staples and polished essentials.
North Eleven
An Amazon women’s wear line featuring cardigans, sweaters, and ponchos.
Society New York
An Amazon women’s business casual wear line featuring dresses and purses.
Ella Moon
An Amazon brand of bohemian-inspired women’s wear.
Mariella BellaAn Amazon brand of women’s clothing.
PlumberryAn Amazon brand of women’s clothing.
SmittenAn Amazon brand of women’s clothing.
Social GracesAn Amazon brand of women’s formalwear.
The Cambridge CollectionAn Amazon brand of women’s formalwear.
Velvet RopeAn Amazon brand of women’s formalwear.
Something for EveryoneAn Amazon brand of casual clothing and shoes.
Suite AliceAn Amazon brand of women’s clothing.
Mae
An Amazon brand that offers fashion intimates, loungewear, and sleepwear.
Paris Sunday
An Amazon women’s brand of dresses and separates.
True AngelAn Amazon brand of women’s clothing.
Amazon Essentials
An Amazon brand that offers men’s and women’s basics.
Buttoned Down
An Amazon menswear brand that offers business and casual options.
Goodthreads
An Amazon menswear brand.
Arabella
An Amazon womenswear brand including bras, shapewear, and sleepwear.
East DaneA subsidiary of Amazon, the global online retail site offers more than 125 designer men’s brands.
Good BriefAn Amazon brand of men’s underwear.
Madeline KellyAn Amazon brand of women’s underwear.
The Slumber ProjectAn Amazon brand of pajamas.
Trailside Supply Co.An Amazon brand of men’s ski and snowboard gear.
Ugly Fair IsleAn Amazon brand of Christmas sweaters.
Kold FeetAn Amazon brand of socks.
Stocking FoxAn Amazon brand of stockings.
The FixAn Amazon brand of shoes and accessories.
The Lovely Tote Co.An Amazon brand of handbags.
Moon and BackAn Amazon brand of baby clothing.
Scout + Ro
An Amazon brand of clothing for children.
Emma RileyAn Amazon brand of girls clothing.
A for AwesomeAn Amazon brand of children’s clothing.
Kid NationAn Amazon brand of children’s clothing.
Spotted ZebraAn Amazon brand of children’s clothing.
Shoefitr
Software that recommends shoe sizes for customers. Amazon acquired Shoefitr in 2015.

BEAUTY AND HEALTH PRODUCTS

BeleiAmazon’s line of private-label skincare products, launched in 2019.
Amazon Elements
An Amazon brand that offers everyday essentials, such as vitamins and supplements.

BRICK-AND-MORTAR STORES

Amazon BooksA chain of 18 brick-and-mortar bookstores that launched in 2015.
Amazon 4-starA chain of three stores featuring a selection of the top products rated four stars and above for sale on Amazon.com. The first Amazon 4-star store was launched in 2018.
Amazon GoA chain of four no-checkout convenience stores launched in 2016.
Presented by AmazonA chain of four kiosks of top brands on Amazon.com that launched in May 2019.

EDUCATION

TenMarks EducationA company that provides personalized online math practice and enrichment programs for K-Algebra/Geometry using technology products. One product, called Amazon Inspire, was a content discovery service that provides teachers access to a library of educator-created digital educational resources. Amazon, which acquired the company in 2013, recently discontinued TenMarks’ tools.
Amazon WhispercastA platform that lets educators buy, manage, and distribute e-books and apps from Amazon’s Kindle and Apps & Games stores, directly to students.
Amazon InspireA resource group for teachers and educators to share and discover digital resources, worksheets, lesson plans, and assessments.

ELECTRONICS AND DEVICES

Amazon KindleAn e-book reader sold by Amazon.
Amazon FireA tablet computer developed by Amazon and Quanta Computer.
Amazon EchoA smart speaker that connects to the voice-controlled, intelligent personal assistant service Alexa. The market research firm eMarketer estimates the Echo will account for roughly 63% of all US smart speaker sales in 2019. To compare, the firm estimates Google will account for 31% of the market.
Amazon AlexaAlexa is an intelligent personal assistant service developed by Amazon.
Amazon Cloud CamAn internet-connected security camera that works with Alexa. The device, launched in October 2017, works as a part of Key by Amazon, a service offered to Amazon Prime members as a way to get deliveries inside their home by giving Amazon contractors a one-time code to smart locks.
BlinkA home automation company that creates outdoor and indoor security cameras. Amazon acquired the company for $90 million in late 2017.
RingA smart doorbell company Amazon acquired in 2018 for $1.2 billion. The Ring device is a Wi-Fi–enabled doorbell that can stream live video of a doorstep to a smartphone or tablet.
NuProAn Amazon brand of tech accessories, including screen protectors for Amazon Fire tablets.

ENERGY

Amazon Wind Farm TexasA 100-turbine wind farm in West Texas, opened in late 2017. The farm is the largest of Amazon’s 18 renewable energy projects, including wind and solar farms, in the US. Amazon said it would purchase 90% of the facility’s output.

FOOD AND BEVERAGES

Whole Foods MarketAmazon bought Whole Foods in 2017 for $13.7 billion. Whole Foods is a brick-and-mortar supermarket chain featuring organic foods as well as foods without artificial preservatives, colors, flavors, sweeteners, or hydrogenated fats.
Amazon Restaurants
Amazon’s food delivery service. The company recently shut it down.
Amazon Treasure TrucksThese food trucks are scattered around the country and sell everything from steak to Philips Hue lights.
Happy Belly
A private Amazon label of everyday essentials such as coffee and spices.
Wickedly Prime
An Amazon brand that offers food and beverages such as popcorn, chips, soup, and tea. It’s like Amazon’s version of Trader Joe’s.
Single Cow Burger
Burger patties made exclusively for AmazonFresh.
AmazonFresh
Amazon’s grocery delivery service currently available in some US states, London, Tokyo, and Berlin, Munich, and Hamburg, Germany.
Prime PantryAn Amazon service that ships nonperishable grocery items for an additional fee.
Wag
An Amazon brand of dog food.

FINANCE

Amazon LendingAn invite-only loan program Amazon offers to sellers at various interest rates. The company said it has loaned billions of dollars to sellers since the program launched in 2011.
Amazon Pay
Amazon’s online payment-processing service. It was launched in 2007.
TapzoAmazon acquired Tapzo, the popular Indian payment platform, for $40 million in 2018. Then it shut down the company and moved its users to Amazon Pay.

GAMING

CurseA video game service company known for Curse Voice, which is like Skype for gamers. Players can easily get in touch and speak with each other over the internet as they play a game.
Amazon GameOnAn Amazon business launched in 2018 that enables developers to add e-sports competitions to mobile, PC, and console games so that players can win prizes.
Double Helix GamesA video game development company acquired by Amazon and renamed Amazon Game Studios in 2014.
GameSparksAmazon in 2017 acquired GameSparks, a “backend as a service” provider allowing game developers to build gaming features and manage them all in the cloud.

HEALTH CARE

1492/the Amazon Grand Challenge/Project XA secret lab dedicated to health care research started in 2014. The project has reportedly started pitching Hera, which analyzes electronic medical records for incorrect codes or misdiagnoses.
Basic CareAmazon’s over-the-counter medicine line that includes products ranging from its own brand of ibuprofen to hair-regrowth treatment.
PillPackAn online pharmacy purchased by $1 billion in 2018. PillPack is an online pharmacy that sends customers prepackaged medication doses.

HOUSEHOLD ITEMS AND FURNITURE

AmazonBasicsAmazon’s brand of household supplies, kitchen accessories, and tech accessories.
Fabric.comA wholesale fabric store.
Pike StreetAn Amazon brand of linens.
Mama Bear
Baby and family-focused products from Amazon, including diapers, baby food, and laundry detergent.
Presto!
A household-essentials line from Amazon that offers bio-based laundry detergent, dish soap, paper towels, and more.
Solimo
An Amazon brand of assorted household, personal care, beauty, and pet products.
Pinzon
An Amazon brand that offers everything from luxurious sheet sets, duvet covers, and comforters, to high-quality bath mats and bath towels.
Small Parts
An Amazon brand of spare parts, including magnets and steel wire.
Rivet
An Amazon private-label brand of midcentury modern furniture and decor.
Stone & Beam
An Amazon brand of furniture made with performance and stain-resistant fabrics to last.
StrathwoodAn Amazon brand of outdoor furniture.

MEDIA AND ENTERTAINMENT

Amazon Media on DemandAn Amazon business that manufactures and ships CDs and DVDs.
Amazon Studios
A division of Amazon that develops television shows, distributes and produces films. It uses online submissions and crowdsourced feedback.
Amazon TicketsAn Amazon business launched in the UK in 2015 that sold tickets to concerts and live events. It was closed in 2018.
Prime Video DirectA film and video distribution service that allows filmmakers to upload their projects onto the site to be seen on Prime Video.
Amazon Prime Music
Amazon’s ad-free access to curated Prime Playlists and personalized Prime Stations available to Prime members.
IMDbA subsidiary of Amazon, the Internet Movie Database, or IMDb, is an online database of information related to films, television programs, and video games, including casts, production crews, characters, biographies, plot summaries, trivia, and reviews.
Box Office MojoA site owned by IMDb, which is owned by Amazon, that tracks box office revenue and publishes the data on its website.
ComiXology UnlimitedAn Amazon subscription service described as the "Netflix for comics.”
IMDbProMembers pay a monthly fee to access entertainment industry information, including credits and contact and representation information for TV and film professionals.
WithoutaboxA free submission service for film festivals and filmmakers acquired by Amazon through its acquisition of IMDb. Festival judges can use this application to view and rate films on a large-screen TV.
AudibleA subsidiary of Amazon that sells and produces audiobooks and shows on the internet.
Brilliance AudioAn audiobook publisher bought by Amazon in 2007.
AudiobookstandA website of audiobooks available for purchase. It closed in 2018.
AbeBooksAn Amazon-owned company that offers vintage books, rare collectibles, and fine art sold by independent sellers.
Kindle Owners’ Lending Library
Kindle owners who are Amazon Prime subscribers can choose from more than 800,000 books to borrow for free with no due dates.
ACXA marketplace for professional narrators, authors, agents, and producers to connect and create audiobooks.
Amazon RapidsAmazon’s collection of children’s books in the format of text messages between characters.
Avalon BooksThe book publisher, which Amazon acquired in 2012, specialized in hardcover mystery, “wholesome” romance, and Westerns. Avalon books are now published under imprints of Amazon Publishing.
Amazon PublishingFounded in 2009, Amazon Publishing publishes and owns a number of imprints, including Montlake Romance, Thomas & Mercer, 47North, and Amazon Crossing.
BookSurgeAn on demand self-publishing service Amazon acquired in 2005.
CreateSpaceBookSurge and CustomFix, another Amazon acquisition, merged to become CreateSpace in 2005. CreateSpace provided tools and services to independent authors to self-publish books through the site. It later merged with Amazon’s KDP (Kindle Direct Publishing).
Book DepositoryThe UK’s largest online bookseller has millions of titles available for shipping within 48 hours.
GoodreadsThis subsidiary of Amazon, acquired in 2013, allows readers to connect with one another online through book recommendations and reviews. The site has 65 million members and 2 billion books added to member profiles. Another book-cataloging social network, called Shelfari, that Amazon bought in 2008 was merged under Goodreads.
Kindle Direct Publishing
Amazon’s self-publishing service that allows people to publish Kindle e-books.
Westland Books
A publishing company based in India that Amazon acquired in 2016.
Twitch.tvA livestreaming video platform for gamers to connect and stream videos. It has 15 million visitors daily and over 2 million unique creators who broadcast each month. It was acquired in 2014 for $970 million.
Amazon Prime Video
Amazon’s internet video on demand and streaming service.
LOVEFiLM InternationalAmazon acquired LOVEFiLM in 2011 for $312 million during the age of DVDs-by-mail. Six years later, Amazon closed the company.

PROFESSIONAL SERVICES

Home ServicesThrough Home Services, Amazon offers 1,200 unique professional services from housecleaning to lawn work.
Mechanical Turk
A marketplace that gives businesses access to an on demand workforce and gives workers a selection of thousands of paid tasks to complete whenever it's convenient.

SHIPPING AND LOGISTICS

Amazon MaritimeHolds a Federal Maritime Commission license to operate as a non-vessel-operating common carrier (NVOCC), which enables the company to manage its own shipments from China into the United States.
Amazon Global StoreShips millions of products to over 100 countries.
Amazon RoboticsAmazon acquired Kiva Systems — a mobile robotic fulfillment system formerly used by retailers like the Gap, Walgreens, Staples, Office Depot, Crate & Barrel, and Saks Fifth Avenue — in 2012 for $775 million. Now known as Amazon Robotics, it’s exclusively used at Amazon warehouses. It’s basically a bunch of Rumba-like robots flying around picking up boxes and bringing them to workers who place your items into a box to be shipped.
Amazon AirA freight delivery service dedicated to Amazon’s delivery logistics network with its own $1.5 billion hub in Northern Kentucky.
Prime Air: DronesA system of delivery drones launched in 2013 but still in an experimental phase. In June 2019, Amazon revealed a new version of the drone with covered rotors for safety.

SHOPPING SITES AND SERVICES

Amazon Art
Amazon’s store where artists can sell their art or prints in the marketplace.
Amazon Handmade
Amazon’s version of Etsy where artisans can sell their handcrafted goods in the marketplace.
Amazon BusinessIt’s like Amazon, but for business customers.
Amazon AdvertisingThird-party merchants on Amazon’s platform must pay for advertising to promote their listings. The online commerce market-research firm eMarketer projects that Amazon’s US ad business will grow by more than 50% this year, and its market share will increase to 8.8% from roughly 4%.
Amazon RenewedA storefront on Amazon for refurbished products with a warranty.
Amazon SparkA mobile feature available to Prime members that allows you to discover and shop for products. Basically Pinterest, but on Amazon.
Amazon Second ChanceA storefront on Amazon’s marketplace for secondhand goods.
Amazon VineAn invite-only program for trusted reviewers who are given free products to review.
Woot!A daily deals site and subsidiary of Amazon.
Souq.comConsidered the Amazon of the Arab world, Souq was an English- and Arabic-language e-commerce platform. Amazon bought the company in 2017 for $580 million. In 2017, Souq bought Wing.ae, which develops next-day delivery networks for e-commerce sites. It later became Amazon.ae.
Amazon WarehouseThis program offers shoppers or businesses a chance to buy used or slightly damaged merchandise from Amazon at a discount.
ShopbopA global online retail site and store on Amazon aimed at style inspiration and discovery. Shopbop offers handpicked women’s clothes and accessories from over 1,000 established and emerging designers.
QuidsiAmazon acquired this parent company of Diapers.com, Soap.com, and BeautyBar.com in 2010. It shut down the company seven years afterward because it was unprofitable.
SmallParts.comAmazon acquired SmallParts.com in 2005 and made it a new arm of the company, called AmazonSupply, which became American Business in 2015.
JungleeA shopping service launched by Amazon in India in 2012 where customers can find millions of products, read product and seller reviews, and check prices across a wide variety of product categories.
DPReview
A site owned by Amazon aimed at providing content and reviews about digital photography gear across the world.

WEB SERVICES

Alexa InternetAcquired by Amazon in 1999, this Amazon subsidiary, based in California, provides companies with commercial web traffic data and analytics.
Amazon Web Services (AWS)
A secure cloud services platform, offering compute power, database storage, content delivery, and other services to businesses, startups, and government and educational entities. Clients include Netflix, Comcast, the CDC, FDA, US State Department, and PBS. Amazon has enhanced the products available through AWS through the acquisition of startups, for example:
ElementalNow AWS Elemental, Elemental Technologies, a backend mobile video service, was acquired by Amazon in 2015.
MacieAmazon developed this data security service after acquiring the security startup Harvest.ai.
RekognitionRekognition is Amazon’s controversial facial-recognition tool, one of AWS’s cloud-based services for developers.
Safaba
Amazon reportedly acquired the machine translation startup in 2015 to provide developers with this tech through AWS to make their products available in multiple languages. The team was based in Amazon’s SouthSide Works office in Pittsburgh, which now works on Amazon Alexa technology and machine translation.
Annapurna LabsAmazon bought Annapurna Labs, an Israel-based semiconductor startup, in 2015 for $370 million. The lab’s chip technology was used to improve Amazon’s cloud business by making it more cost-effective to run.
Amazon Photos
A free online photo storage service available to Prime members that allows them to save and share unlimited photos on their desktop, mobile, and tablet devices.
Amazon DriveFormerly known as Cloud Drive, Amazon Drive is a cloud storage application managed by Amazon.

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